Privacy Policy

Privacy Policy

Progressive Real Estate Group
Effective Date: March 18, 2026

Progressive Real Estate Group (“PRE,” “we,” “our,” or “us”) is committed to protecting your privacy and handling your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit progressiverealestate.ca, engage with our marketing, or interact with our properties and services.

1. Scope of Policy

This Privacy Policy applies to:

  • Website visitors

  • Individuals who submit inquiries, forms, or applications

  • Email and SMS subscribers

  • Prospective and current residents

  • Individuals interacting with PRE through advertising platforms

2. Information We Collect

a) Personal Information

We may collect:

  • Full name

  • Email address

  • Phone number

  • Property preferences

  • Communication history

  • Rental application details (see Section 12)

b) Automatically Collected Information

We may automatically collect:

  • IP address

  • Device/browser information

  • Pages visited and engagement

  • Referral and campaign data

3. Purpose of Collection

We use personal information to:

  • Respond to inquiries and book tours

  • Manage waitlists and leasing

  • Send promotions and updates

  • Improve website performance and marketing

  • Process rental applications

  • Meet legal obligations

4. Consent (PIPEDA & CASL)

By providing your information, you consent to its collection and use.

CASL Compliance

We rely on:

  • Express consent (form submissions, opt-ins)

  • Implied consent (existing relationships)

You can withdraw consent anytime:

  • Email → “unsubscribe”

  • SMS → reply “STOP”

  • Or contact us directly

We maintain consent records as required.

5. Email & SMS Communications

We may send:

  • Leasing updates

  • Promotions

  • Project announcements

SMS Terms

  • Message frequency varies

  • Standard carrier rates may apply

  • Reply “STOP” to unsubscribe

We use secure third-party providers (e.g., Mailchimp or similar).

6. Cookies & Consent

We use cookies and similar technologies to:

  • Improve website functionality

  • Analyze traffic and engagement

  • Support advertising and remarketing

Cookie Consent

By continuing to use our website, you consent to our use of cookies.

Where required, a cookie banner may allow you to:

  • Accept all cookies

  • Adjust preferences

  • Decline non-essential tracking

You can also manage cookies through your browser settings.

7. Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze website performance.

GA4 collects:

  • Device and browser data

  • Approximate location

  • User interactions and events

Data may be processed outside Canada (including the U.S.).

Opt-out tool:
https://tools.google.com/dlpage/gaoptout

8. Meta Pixel & Advertising

We use the Meta Pixel (Facebook Pixel) to:

  • Track conversions (e.g., form submissions)

  • Measure ad performance

  • Deliver targeted ads

This may involve sharing limited data with Meta Platforms, Inc.

You can control ad settings in your Facebook/Instagram account.

9. Third-Party Service Providers

We may share information with:

  • Marketing platforms

  • CRM and leasing systems

  • Analytics and ad providers

  • Hosting providers

All providers are required to protect your data and use it only as instructed.

10. Data Security

We implement reasonable safeguards including:

  • Secure platforms and access controls

  • Restricted internal access to personal data

  • Regular monitoring of systems

However, no system is 100% secure.

11. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill stated purposes

  • Maintain leasing and business records

  • Meet legal requirements

12. Rental Applications & Tenant Data

We may collect additional information such as:

  • Employment and income details

  • References

  • Identification documents

This is used strictly for:

  • Tenant screening

  • Lease administration

  • Legal compliance

Handled with heightened confidentiality.

13. Data Breach Protocol

In the event of a breach involving personal information, PRE will:

  • Investigate and contain the breach promptly

  • Assess risk of harm

  • Notify affected individuals where required

  • Report to the Office of the Privacy Commissioner of Canada if applicable

We maintain internal procedures to respond quickly and effectively.

14. Internal Data Handling Practices

PRE limits access to personal information to authorized personnel only.

Our team is expected to:

  • Use personal data only for legitimate business purposes

  • Maintain confidentiality

  • Follow internal security and privacy protocols

We take reasonable steps to ensure staff and partners understand their obligations.

15. Your Rights

You have the right to:

  • Access your personal information

  • Request corrections

  • Withdraw consent

  • Request deletion (where applicable)

Contact us to submit a request.

16. Third-Party Links

We are not responsible for external websites linked from our site.
Please review their privacy policies separately.

17. Updates to This Policy

We may update this policy periodically.
Changes will be posted with a revised effective date.

18. Contact Us

Progressive Real Estate Group
info@progressiverealestate.ca
204-771-9586
progressiverealestate.ca